Arrogance and attitude are applauded as keys to success. They are indeed seen as an important ingredient which separates the high achievers from the average person. From Ronaldo to the Apprentice, we are told that in order to get ahead in life one needs to have some swagger.
It is of little surprise that in such an atmosphere that “trash” talking exists in sports like boxing and UFC. It is also of little surprise that likes of Conor McGregor will constantly push the boundaries and stoop lower into the gutter. Some may say it’s simply a way to make money and sell more pay-per-view subscriptions, after all, the more the revenue the higher the purse for the fighters. However, without limits and boundaries, the events of recent days will be repeated time and time again. The fact that Khabib Nurmagomedov jumped over the UFC cage and into the crowd was nothing to do with sport, but more to do with the fact that fight promotions descend into personal insults.
The build-up to the fight was marred by such insults – McGregor hurled these not only towards Khabib but also Islam and even Khabib’s family. From calling his uncle a terrorist, his father a coward and Khabib “backwards” for not drinking, it seemed McGregor had lost touch with civility and there was nothing he wouldn’t say to upset Khabib.
McGregor is a product of the world around him – one which feels no shame and no hesitation in attacking Islam, Islamic traditions and practises knowing there will be very little to no comeback.
During all this mudslinging, none of the media – who are now attacking Khabib for his actions – were vocal about the open and apparent Islamophobia spewing out of McGregor’s mouth. In fact, the media were reveling in the fact that there was some real needle between the two fighters.
The head of UFC Dana White commented after the fight: “This isn’t the last time guys are going to say mean things to each other. This is the fight business. That’s how it works. People have been saying mean things to each other for 18 years here in the UFC. Nothing like this has ever happened.”
This is the sad reality of the world today, where insulting someone, his family and his religion is seen as perfectly acceptable under the guise of freedom of speech and fight promotion. Real questions about how degraded a society has to be to even accept that, let alone promote it, are never answered. With every similar incident, the great liberal concept of ‘pluralism’ is exposed further – reality demonstrating how the world is far from one harmonious entity where all opinions are accepted. Rather, it is one harmonious entity that has pledged to belittle and attack Islam at every opportunity.
The finger should not only be pointed at McGregor for his antics, but towards those politicians who have created an atmosphere where these acts are deemed acceptable. The likes of the leader of the ‘free world’, Donald Trump says: “The other thing with the terrorists is you have to take out their families, when you get these terrorists, you have to take out their families.” (3rd Dec. 2015) 
Maybe this is why McGregor deemed it fit to attack the family of Khabib.
“This all happened because, frankly, there’s no assimilation. They are not assimilating . . . They want to go by Sharia law. They want Sharia law. They don’t want the laws that we have. They want sharia law.” (22nd Mar. 2016) 
Donald Trump is not the only one being vitriolic about Islam. Recently, Boris Johnson commented on the niqab stating that Muslim women who wear it look like ‘letter boxes’ or that they could be bank robbers.
So to attack and insult someone for who they are is normal practice amongst Western politicians and the media; it is what makes them froth at the mouth. Once seen in this light, it is little wonder that the media reaction to the actions of Khabib have been sensationalist to say the least. Calls for him to be stripped of his title and winnings have all been tinged with a hint of a foreign savage acting in an uncivilised manner just because of some insults. There seems to be such a frenzy because of the actions of one man in a sporting event.
Liberalism has created a law of the jungle where there are no rules and morality. Where civility is merely a window dressing for a failed society and an oppressive foreign policy.
There has been more media attention on the actions of Khabib than there has been for the killing of hundreds of thousands in Burma and Syria. The actions of the Chinese government who force the “backwards” Muslims to drink alcohol have also had very little discussion.
The key thing to understand is that McGregor does not exist in a vacuum: he is a product of the very society in which we live. A society which produces a mindset whereby casual insults are a part of life and one wherein we’re taught that the best way to deal with such behaviour is to laugh along; never questioning the detrimental effect such behaviour has on society. When someone chooses not to laugh at insults thrown their way like Khabib did, then the simple litmus test results in screams of terrorism and extremism. Everytime a Muslim questions the narrative of attacking Islam, there is a backlash and accusation of following a radical form of Islam. An easy get out for the vile standards to which most aspire.